One of the biggest in forest industry group in the world, Metsäliitto Group, opened up a new factory in spring in Suolahti Finland. Praise for the factory opening company wanted to remember the represents of the salesorganisation by a present which would represent posibilities of the new factory. Maria Grahl from Metsäliitto Group’s office in Lahti started to work out a solution for a gift together with Profiler Key Account Manager Janne koukonen.

At the same time with the new factory Metsäliitto Group made its product range wider -”we grew from cat up to a lion”, tells Maria Grahl. Cats and lions has used also in kampaign of launching factory and the same theme wanted to show up also in the grand opening gift. Starting point to the search for the gift was practical textile products.

After the discussions the desicion of not using the cats and lions itselves in the textiles was made. They were after another solution. As a result the national sales organisation dressed up into a beanie, scarf and college shirt in which appears Profiler designers lionfoot design in the factory opening. Outfit received attention and made a good feeling. ”Desire to sell felt also great in the lion outfit”, Grahl smiles.

Lionfoot designed outfit carried on the success also after the opening, when sales organisation went back home and where asked all the time about where to have the outfit. It got attention as far as in the ski resorts in Lapland. Consequently they desided to order more beanie-scarf sets and hand over to the quests visited in factory.

As you can imagine, Metsäliitto Group Maria Grahl is satisfied with the results. ”Ideation went well with Janne Koukonen and result got glorifying feedpack”, she tells. ”We will definitely use the lionfoot design in the future.”