1981 established Muuttopalvelu Niemi Oy’s red trucks are familiar sight in biggest cities in Finland. Family company which employees over 350 people in Helsinki, Turku, Tampere and Oulu moved to a new time in the beginning of the century by taking into practise its new appearance in the company outfit from moving boxes to work clothes. Niemi is also one of the first companies in Profiler’s profilemedia tutoring and Niemi has already noticed results.

Profiler Key Acoount Manager Jari Nieminen has been cooperating with Moving services company Niemi since 1997. Customer relationship becan with work clothes and nowadays the product range is wide. At the moment Jari takes care of profilemedia tutoring. ”Niemi has done a great job to clear the brand”, Nieminen says. ”You can see Niemi’s cars atleast twice a day and you can recognise those right away. However, there has been discussions that in the business gitf area there is a need for new products.”

As a result of the discussions, Profiler designed Muuttopalvelu Niemi -coffee mugs are taken into use. First the thought is to approach potential customers by a thought ”you have the coffee, we bring the mugs”. There are also plans for the future: every moving services customer might find a pair of mugs from the new apartments cupboard.

”We have dealed traditional medias and are concentrating now on a new ways of approaching customers”, tells Project Manager Jussi Hytönen from Muuttopalvelu Niemi Oy. ”We give our customers a durable memory of our business in the form of a mug.” As we are now in Finland in the land of the coffeecentered people, who would not like to be connected to a rousen feelings from steaming and warm cup of coffee?